Description

\u003cp\u003e\u003cstrong\u003eFor more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.\u003c/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOur business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.\u003c/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIf you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Brief Overview\u003cbr\u003e\u003c/strong\u003eThe \u003cstrong\u003eSr Manager Marketing-Integrated\u003c/strong\u003e is responsible for the development and execution of marketing and promotional plans for shows. This position will execute long-term marketing initiatives and oversee issues and risks that affect the marketing campaign. The Sr Manager Marketing-Integrated will work with artist managers, agents and marketing teams to develop effective integrated marketing plans that will reach the correct demographic and target customers appropriate for each show. In addition, this position will work with talent buyers, local and central leadership to oversee execution of best practices across email, social, media buying, customer relationship management, reporting, etc.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eEssential Functions:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLead venue launch initiatives including grand opening campaigns, community events, and stakeholder engagement opportunities.\u003c/li\u003e\n\u003cli\u003eDevelop and maintain the venue brand identity, ensuring consistency across all consumer-facing touchpoints including website, social channels, signage, in-venue assets, and customer communications.\u003c/li\u003e\n\u003cli\u003eResponsible for the development and execution of marketing and promotional plans for shows. Develop and execute long-term marketing initiatives. Oversee issues and risks affecting the marketing campaign.\u003c/li\u003e\n\u003cli\u003eGenerate marketing budget, book and account for advertising and media ensuring funds are allocated to correct partners. Manage advertising settlements for each show to ensure those are settled accordingly.\u003c/li\u003e\n\u003cli\u003eWork with national tour director, talent buyers, and regional marketing director to plan the marketing spend. Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.\u003c/li\u003e\n\u003cli\u003eOversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Develop digital advertising plans to optimize campaigns for best performance to drive ticket sales.\u003c/li\u003e\n\u003cli\u003eWork with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.\u003c/li\u003e\n\u003cli\u003eOversee publicity, advance press interviews, secure and manage artist availability for promotions with management, label and public relations agencies. Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways.\u003c/li\u003e\n\u003cli\u003eBuild and maintain relationships with local businesses for promotional opportunities. Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions.\u003c/li\u003e\n\u003cli\u003eIdentify and cultivate strategic partnerships with tourism organizations, chambers of commerce, convention and visitor bureaus, universities, sports organizations, and community groups to increase venue visibility and engagement.\u003c/li\u003e\n\u003cli\u003eManage venue-owned communication channels including website strategy, CRM growth initiatives, email acquisition programs, SMS database development, and organic social media planning.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRequired Qualifications:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBA/BS Degree (4-year) (Advanced Degree Preferred)\n\u003cul\u003e\n\u003cli\u003eMarketing/Business Communications or a related field\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003cli\u003e6-8 years Of related work experience\u003c/li\u003e\n\u003cli\u003eExperience with media buying, executing digital media plans and omni-channel digital marketing\u003c/li\u003e\n\u003cli\u003eExperience working with email, mobile and digital marketing programs\u003c/li\u003e\n\u003cli\u003eExperience sourcing and managing content development and publishing\u003c/li\u003e\n\u003cli\u003eExperience and knowledge of music industry\u003c/li\u003e\n\u003cli\u003eStrong knowledge of data analysis and budgeting\u003c/li\u003e\n\u003cli\u003eStrong knowledge of programmatic media and real time bidding\u003c/li\u003e\n\u003cli\u003eStrong knowledge of social media and online marketing initiatives and strategies\u003c/li\u003e\n\u003cli\u003eDisplays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios\u003c/li\u003e\n\u003cli\u003eComputer savvy with knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop, WordPress\u003c/li\u003e\n\u003cli\u003eProficiency with Microsoft Office (Outlook, Word, Excel); and ability to learn required business systems\u003c/li\u003e\n\u003cli\u003eStrong proficiency in content marketing theory and application\u003c/li\u003e\n\u003cli\u003eMust be detail orientated with a high standard for quality and able to multitask and manage multiple campaigns and projects at once\u003c/li\u003e\n\u003cli\u003eExecutes creativity and documented immersion in Social Media\u003c/li\u003e\n\u003cli\u003eExcellent interpersonal, as well as written and verbal communication skills.\u003c/li\u003e\n\u003cli\u003eAbility to effectively supervise and lead a productive team.\u003c/li\u003e\n\u003cli\u003eAbility to switch from the creative side of marketing to analytical side, ability to prove ideas are analytically sound\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePayscale: $71,477.46 - $94,500.00\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBonus:\u0026nbsp;\u003c/strong\u003e\u003cem\u003eThis position is eligible for a bonus under the current bonus plan requirements.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003cem\u003e Full-time: \u003c/em\u003e\u003c/strong\u003e\u003cem\u003eWe offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eAEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship.\u0026nbsp; AEG may require an employee to perform duties outside their normal description.\u003c/p\u003e\n\u003cp\u003eAEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. \u0026nbsp;We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eEmployer does not offer work visa sponsorship for this position.\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e