Description

POSITION OVERVIEW

Start Date: August 2027 Reports to: Chief Advancement and External Relations Officer The Admissions Department is a data-informed, high-performing team at the heart of UNIS Hanoi. Positioned at the welcoming “front door” of the school, the Director of Admissions leads the entire family journey from discovery and inquiry, through recruitment, re-enrolment and retention, to eventual departure, rather than intake alone. The Director is the school’s ambassador-at-large: a champion for UNIS Hanoi’s educational philosophy, able to speak with knowledge and enthusiasm about what makes the school’s learning experience distinctive, to a diverse and global audience of prospective families, multinational corporations, and international embassies. As pipeline architect of the school’s tuition revenue, the Director combines proactive and strategic funnel design with hands-on operational execution: driving recruitment, enrolment growth, re-enrolment, family satisfaction, database integrity, event logistics, and exceptional prospective family engagement. A member of the advancement leadership team, inspire and mentor a committed and focused team while thriving in a high-paced environment that demands public confidence, operational excellence, and measurable outcomes across the full family lifecycle, from first inquiry to graceful departure. 

CORE DOMAINS OF RESPONSIBILITIES PUBLIC AMBASSADORSHIP & DIVERSE STAKEHOLDER ENGAGEMENT

• Act as a public face for UNIS Hanoi, articulating the advantages of the school’s educational experience with confidence.
• Build and sustain strategic relationships with feeder schools, embassies, international corporations, relocation agencies, and local networks to develop long-term referral pipelines.
• Mobilise and develop Ambassador Networks to support digital and on-campus recruitment, as well as tours, and retention.
• Maintain a warm, visible presence across school life, engaging faculty, staff, volunteers, and parents to champion admissions. 

STRATEGIC INTAKE & CONVERSION ARCHITECTURE

• Design, and build a compelling prospective family engagement programme that generates pipeline momentum at every stage of the family decision-making journey.
• Align intake and recruitment strategies with the school’s long-term capacity plans and demographic balance metrics.
• Deliver a responsive and personalised experience from first contact through to enrolment and orientation, including warm and transparent wait pool management.
• Evaluate applications and collaborate with Principals to reach consistent, well-informed admissions decisions.
• Embed Diversity, Equity, Inclusion, and Belonging (DEIB) principles across all admissions pathways. Partner with the Director of Marketing & Communications on lead-generation, marketing activities, and brand alignment.
• Take ownership over achieving both new enrolment and re-enrolment retention targets, protecting tuition revenue with commercial and strategic acumen. 88 UNIS Hanoi

PIPELINE OPERATIONS & EVENTS

• Direct the delivery of all admissions events, from Open Houses to welcome orientations.
• Own a structured pre-application engagement process that ensures every family receives unfailing customer service.
• Coordinate the orientation and onboarding experience for new families, ensuring a seamless transition into the school community.
• Oversee school tours, campus visits, and applicant interviews, upholding full adherence to UNIS Hanoi Safeguarding and Child Protection standards. 

RETENTION & RE-ENROLMENT

• Lead a structured re-enrolment programme grounded in real conversations with our families.
• Shepherd departing families through a considered exit process, including exit interviews, with a handoff to Alumni Relations. 

COMMUNICATION QUALITY CONTROL & SYSTEMS INTEGRITY

• Improve data- and communications-logging routines within school platforms (e.g. Google Workspace and Veracross) to guarantee accuracy, visibility and consistency.
• Maintain a consistent data-sharing cadence with Marketing & Communications, tracking inquiry-to-enrolment conversion.
• Make routine improvements to all digital and print admissions assets, acting as the final quality assurance editor and proofreader. 

LEADERSHIP & PORTFOLIO MANAGEMENT

• Lead and develop a high-performing admissions team, through customer service, clear accountability, and operational excellence.
• Oversee and administer the admissions operational budget, ensuring optimal resource allocation and ROI.
• Generate regular, data reports, capacity forecasts, and pipeline analyses for the Chief Advancement and External Relations Officer, Strategic Leadership Team, Head of School, and Board of Directors. 

LEADERSHIP PROFILE: COMPETENCIES & DISPOSITIONS

• Strategic Leadership: Balances high-level pipeline architecture with personable hands-on execution.
• Public Ambassadorship: A confident and informed communicator who builds rapport and inspires enthusiasm before diverse audiences.
• Relationship Intelligence: A natural relationship-builder who understands that enrolment decisions are personal and emotional.
• Attention to Detail: A strong eye for professional communication standards and data integrity.
• Collaborative Clarity: Thrives in an environment that champions cross-functional teamwork across the Advancement portfolio while maintaining clear boundaries of operational ownership.
• Analytical & Focused: Proficient in CRM tools, BI and AI to audit pipeline health, and generate executive reports.
• 9 Guide to Counselling at UNIS Hanoi 9 Driven & Resilient: Thrives under the pressure of tight enrolment cycles, delivering operational outcomes with consistency and pace.
• Initiative & Origination: A self-starter who brings ideas from concept to delivery; developing the systems that allow the team to perform at scale. 

THE OPPORTUNITY

•  Lead the comprehensive enrolment strategy, managing the full family journey from initial inquiry into long-term community engagement.
• Serve as the school’s primary public face and ambassador, cultivating strategic relationships with embassies, corporations, and international networks to sustain our pipeline.
• Design and execute high-touch engagement events and programmes that showcase our mission, values, and distinct learning culture.
• Mentor and inspire a high-performing admissions team, fostering a culture of operational excellence and proactive customer service. 

MEASURES OF SUCCESS

• We seek a leader who thrives on accountability and data-informed decision-making, with success measured by: Achievement of enrolment and retention targets, protecting the school’s tuition revenue health.
• Growth in inquiry-to-enrolment conversion rates through strategic pipeline and funnel optimisation.
• High family satisfaction scores and positive community advocacy throughout the admissions lifecycle.
• Operational excellence in managing admissions events, departmental budgets, and digital record integrity.
• Accurate capacity forecasting and the development of actionable data reports for leadership and the Board. 

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree required; advanced degree in educational leadership, business administration, public relations, or a related field preferred.
• Minimum 10 years of progressively senior management experience in admissions, enrolment operations, or customer experience management, ideally in peer international schools. Demonstrated success in building and mentoring high-performing teams. Exceptional public speaking and communication skills in complex, multicultural settings.
• Deep understanding of digital platforms and student management databases (specifically Veracross, CRM tracking software, and Google Workspace suites).
• Knowledge of data privacy and protection requirements in handling information.
• Flexibility to work evenings and weekends as needed. Fluency in English is required. Working knowledge of Vietnamese, or a key community language (e.g., Korean, Japanese), is an advantage. 10 10 UNIS Hanoi

BENEFITS

The salary and benefits will be competitive with similar international schools in the region and commensurate with the qualifications and experience of the successful candidate. UNIS Hanoi offers a competitive salary and benefits package grounded in the philosophy of attracting and retaining highly qualified faculty and administrators.

The compensation package ensures that members of our administrative team experience a high quality of life and high savings potential.

The educational environment supports a culture of professional learning and growth. Salary and cash benefits are paid in US dollars.

Salaries are tax free for UNIS Hanoi expatriate educational employees and include a salary supplement of 10% of base salary.

Additional benefits include: Relocation for faculty and dependents Shipping allowances Transport allowances at the beginning and end of the contract Settling-in allowance and furniture allowance Annual ‘home leave’ travel for faculty and dependents Living allowances: housing and utility Tuition for dependent children: full waiver for first 2 children; 50% for 3rd child; 25% for 4th child Health insurance:

Worldwide coverage, comprehensive health insurance for faculty and dependents Long-Term Disability insurance Complimentary use of school gym and pool for faculty and dependents Guide to Counselling at UNIS Hanoi 11

LIVING IN HANOI UNIS

Hanoi is located in the heart of Vietnam’s capital city, Hanoi. Our campus is situated in the scenic and peaceful neighbourhood of Ciputra, which is known for its beautiful parks, quiet streets, and friendly community. Hanoi is a vibrant and dynamic city that offers a wealth of cultural, social, and recreational opportunities. Known for its rich history, beautiful architecture, and delicious cuisine, Hanoi is a wonderful place to live and work. The city is home to a diverse population of locals and expats, and it offers a unique blend of traditional Vietnamese culture and modern international influences. There is a wide variety of accommodation in Hanoi, making it easy to find a space that fits your lifestyle and housing preferences. Whether you prefer the quieter, tree-lined streets of a residential neighbourhood such as Ciputra or the energy and expat-friendly amenities of the nearby Tay Ho area, you will find great communities to thrive in and explore. The recent addition of the Lotte Mall Westlake across the road from UNIS Hanoi, has also brought an aquarium, mega supermarket, cinema and world-class international shopping, right to our doorstep. Our campus is easily accessible by car or public transportation, and it is located just a short distance from Hanoi’s central business district. This makes it easy for our faculty and staff to enjoy all that the city has to offer, including world-class restaurants, museums, galleries, and shopping centers. Our campus provides a peaceful and safe environment where our students can learn and grow, while still being connected to the vibrant culture and energy of Hanoi. We are proud to be a part of this wonderful city, and we look forward to welcoming you to our community.

Suitably qualified candidates should send the information below in a single PDF file to our Human Resources team at recruitment@unishanoi.org. 

• Cover letter expressing interest in the position, detailing your strengths as a candidate and how they make you a good fit for this position
• Current resume not to exceed two pages
• Personal statement on your approach to translating institutional mission into coherent, aligned, and purposeful practice to ensure operational excellence and sustainable leadership.
• Referee contact information from at least your last three positions (which must span seven years) with current phone numbers and email addresses
  Interviews for shortlisted candidates and finalists will take place in September and October 2026. Should a suitable candidate be found, the search committee reserves the right to close the process.

The contractual start date for this position is 1 August, 2027; however, the successful candidate will be expected to be on-site 1-2 weeks prior for new faculty orientation and settling in.