Description

Job Purpose

The Digital Marketer exists to do two things: run the Museum's paid digital acquisition — deployed selectively for exhibits, Signature Public Programs, and ticket sales — and own the measurement discipline that makes every digital channel accountable, from conversion tracking through to what actually drove a ticket, membership, or donation. Discovery is changing; audiences increasingly encounter institutions through recommendations, summaries, and automated surfaces rather than keyword rankings, and automated ad platforms perform only as well as the conversion signals they're fed. Keeping those signals clean, and the Museum's web properties technically discoverable in that landscape, is the core of this role. The Communications team runs the Museum's organic social presence; the Digital Marketer works directly with Communications to amplify their strongest content through paid support, make its performance measurable, and feed what the data shows back into planning. The role also runs the Museum's email program and coordinates with the VP of Advancement and Marketing Communications on traditional channels.

Duties and Responsibilities

• Plan and run paid campaigns (Google Ads, Meta Ads, YouTube, display) for exhibits, Signature Public Programs, and the visitation pathway
• Own conversion tracking, UTM taxonomy, and GA4 event configuration; today's automated bidding performs only as well as the signals it's fed, and keeping those signals clean and reconciled against real ticket sales, memberships, and donations is this role's core craft — no campaign launches without complete tracking
• Turn ongoing research, collections, and publishing work into content: social posts, targeted boosts, email features, and earned-media support
• Run the email program: monthly newsletter, list growth, segmentation, engagement
• Run structured tests with defined success criteria and document the learnings
• Define conversion events and UTM standards with the Digital Developer so campaign data lands clean in the Museum's analytics
• Oversee select traditional-channel deliverables with the VP of Advancement and Marketing Communications
• Track shifts in privacy, platform automation, and discovery behavior; perform other duties as required

Requirements

Qualifications

Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience owning both campaign execution and measurement
• Experience with hands-on GA4 and Google Tag Manager configuration
• Fluency with automated campaign platforms and how conversion signal quality drives their performance
• Understanding of digital marketing attribution and the limitations of platform-reported performance metrics
• Demonstrated ability to evaluate when paid advertising is the appropriate strategy and when alternative marketing approaches may be more effective.
• Working knowledge of structured data, metadata, and indexing fundamentals
• Proficiency with CRM, email platforms, and content management systems

Preferred Qualifications:

• Experience developing customized solutions, such as scripts, integrations, or reports, when existing tools do not meet business needs.
• Working knowledge of how machine learning and automated features within digital marketing platforms, including bidding, audience targeting, and recommendation systems, influence campaign performance.
• Experience integrating marketing platforms or tools using APIs.
• Experience developing and managing email marketing lifecycle campaigns using Mailchimp, HubSpot, or similar platforms.
• Working knowledge of HTML and CSS, including the ability to create or modify basic landing pages.
• Experience translating research, scientific, cultural, or other specialized content for general audiences.
• Graphic design experience or proficiency with commonly used graphic design tools.
• Experience working within nonprofit, cultural, research, museum, attractions, tourism, or related organizations.

Other Requirements

• Residence on the island of O’ahu required.
• Flexibility in working hours, as some evening and weekend work is required.

The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all the responsibilities, duties and skills required. The incumbent may be expected to perform other duties as assigned.

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@bishopmuseum.org or 808-848-4107 if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

Equal Opportunity Employer

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship or immigration status, color, disability, ethnicity, familial status, gender identity and/or expression, genetic information, marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other protected status.