Brand & Performance Copy Leadership 

• Lead the strategy and execution of brand and performance copywriting across campaigns, channels, business segments, and customer touchpoints.

• Develop compelling narratives that balance emotional storytelling with technical accuracy and conversion-driven clarity.

• Ensure copy consistently reinforces Lutron's position and identity ethos.

• Ensure message is effectively deployed across platforms, with a strong understanding of how copy must adapt to different channels, formats and user behaviors.  

Content & Campaign Execution 

• Own copy development across integrated campaigns, digital and physical experiences, product marketing, and paid media.

• Partner with marketing to optimize copy for engagement, conversion, and ROI through testing and iteration.

• Translate complex technical concepts into clear, persuasive, and benefit-driven messaging tailored to audience needs. 

Optimization & Performance 

• Establish frameworks for A/B testing, performance measurement, and continuous optimization of copy

• Use data and insights to refine messaging and improve conversion rates and customer engagement

• Identify opportunities to scale high-performing messaging across channels and business segments. 

Editorial & Voice Stewardship 

• Champion and evolve Lutron's brand voice and messaging architecture

• Ensure consistency and excellence across all copy outputs

• Establish and maintain copywriting standards, guidelines, and best practices 

Team & Cross-Functional Leadership 

• Mentor and lead writers, fostering a culture of craft excellence, constructive feedback, and creative rigor

• Collaborate closely with design, sales, product, digital, and marketing teams to deliver cohesive, high-impact experiences

• Manage workflows that ensure speed, quality, and alignment with business priorities