Description

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. Blue Cross of Minnesota is an Equal Opportunity Employer and maintains an Affirmative Action plan, as required by Minnesota law applicable to state contractors. All qualified applications will receive consideration for employment without regard to, and will not be discriminated against based on any legally protected characteristic.


Blue Cross and Blue Shield of Minnesota

Position Title: Internal Communications Associate Editor
Location: Hybrid | Eagan, Minnesota
Career Area: Communications/Marketing


About Blue Cross and Blue Shield of Minnesota

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. We are looking for dedicated and motivated individuals who share our vision of transforming healthcare. As a Blue Cross associate, you are joining a culture that is built on values of succeeding together, finding a better way, and doing the right thing. If you are ready to make a difference, join us.

The Impact You Will Have

As the Internal Communications Associate Editor, you will serve as a primary writer, in-house reporter, day-to-day editor, and content creator for the company intranet, reaching a workforce of more than 3,000. This role ensures all Blue Cross associates have access to clear, engaging, and timely content that supports company culture; builds business acumen; clarifies company priorities; and fosters collaboration and knowledge sharing. Creative development responsibilities include long-range editorial calendar planning; daily company news writing; and building relationships with business partners to foster and promote greater understanding of different functions, goals, and activities. This role also routinely incorporates measurement analysis and reporting into all communication campaigns, strategies, and annual planning.

The ideal candidate for this role has a passion for clear, concise, and persuasive storytelling that maximizes employee engagement and understanding.


Your Responsibilities

• Develops, populates, tracks and improves a centralized editorial calendar that meets business needs and drives stakeholder behavior; ensures strategic content alignment and prioritization across the enterprise
• Manages content planning and production processes to enable and drive continuous improvements
• Works closely with IC manager on strategy, task clarity, and consistency of content
• Builds relationships with business partners to achieve greater understanding of different business functions and goals
• Ideates and implements basic UGC (User Generated Content) strategies to promote workplace culture, utilizing smartphone integration for employee testimonials/interviews and other visual content
• Identifies barriers and uses problem-solving skills to keep projects on track
• Researches, develops, writes and edits materials for spot news and long-form analysis and leader profiles
• Manages business partner relationships for assigned projects
• Serves as a member of integrated communication teams
• Represents the department on various internal committees and workgroups.
• Evaluates effectiveness of communication strategies and tactics and reports results
• Ongoing learning and adoption of new digital technology to enhance company-wide communications.

Required Skills and Experiences

• 7+ years of progressive related professional experience. All relevant experience including work, education, transferable skills, and military experience will be considered.
• Experience working through the entire life cycle of internal communications projects and campaigns from planning to publishing and promotion.
• Demonstrated writing and general communication skills - emphasis on intranet content and design that ensures the site is user-friendly and visually appealing.
• Strong research, problem-solving and analytical skills with proven ability to manage timelines and deliverables for multiple projects simultaneously
• Demonstrated interpersonal skills for working with business partners, vendors, and cross-functional teams and for making formal presentations.
• Demonstrated personal computer skills in the use of a suite of software tools (such as Microsoft Word, PowerPoint, and Excel) and project management tools.
• High school diploma (or equivalency) and legal authorization to work in the U.S.

Preferred Skills and Experiences

• Bachelor's degree preferably in communications, marketing or journalism
• Internal communications experience in health-related field, including insurance, provider systems (hospital/clinic/specialty care), medtech, pharmacy or policy/trade groups
• Canva, Photoshop and SharePoint skills for content creation, presentations, and page layouts

Compensation and Benefits:

Pay Range: $77,200.00 - $102,300.00 - $127,400.00 Annual

Pay is based on several factors which vary based on position, including skills, ability, and knowledge the selected individual is bringing to the specific job.

We offer a comprehensive benefits package which may include:

• Medical, dental, and vision insurance
• Life insurance
• 401k
• Paid Time Off (PTO)
• Volunteer Paid Time Off (VPTO)
• And more

To discover more about what we have to offer, please review our benefits page.

Role Designation

Hybrid

Anchored in Connection

Our hybrid approach is designed to balance flexibility with meaningful in-person connection and collaboration. We come together in the office two days each week - most teams designate at least one anchor day to ensure team interaction. These in-person moments foster relationships, creativity, and alignment. The rest of the week you are empowered to work remote.
Equal Employment Opportunity Statement

Individuals with a disability who need a reasonable accommodation in order to apply, please contact us at: talent.acquisition@bluecrossmn.com.

Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.

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