Description

Job Description

General Summary:

The Marketing Manager participates in the day-to-day execution of the marketing strategy by developing marketing tactics, measuring those tactics for success and ensuring they are delivered to customers effectively. This role will also participate in the development of the annual brand plan for the respective brand or functional area to achieve business objectives.

Key Duties and Responsibilities:

Develops/updates existing marketing materials for customers that are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)

Supports customer engagement of assigned marketing team by ensuring marketing pieces have been uploaded to the CRM platform, administrating speaker programs, and coordinating conference activities (including promotional booth and conference materials)

Analyzes digital and print material usage metrics for performance reporting and assessing needs for future updates across brands

Manages agency partners to ensure budget alignment and timely deliverables

Partners with other colleagues to work with ad agencies to develop tactics in support of annual brand planning

Engages in the development of key marketing insights

Cultivates strong partnerships with cross-functional teams and communications review committees to support business goals

Knowledge and Skills:

Ability to understand the target market at a high level

Ability to understand key elements of brand strategy and incumbent's role in executing that strategy

Experience with annual brand planning

Ability to understand insights and the implications, and apply those insights to tactics/business problems/opportunities

Proficient in MS Office applications, including PowerPoint, Excel and Word

Exhibits ownership and broad accountability for assigned projects and internal assignments; understands when it is appropriate to flag issues to management

Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education and Experience:

Bachelor's degree in marketing, business, scientific area, or related field

Typically requires 4 years of experience or the equivalent combination of education and experience

Pay Range:
$120,000 - $180,000

Disclosure Statement:

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Flex Designation:
Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com