Description
New York University seeks a strategically imaginative analytical, and collaborative leader to serve as its next Vice President for Global Enrollment Marketing and Strategic Communications.
One of the largest private universities in the United States, NYU provides a rigorous education to more than 65,000 students and conducts $1.68 billion in research annually. Anchored in New York City and with degree-granting campuses in Abu Dhabi and Shanghai as well as 13 global academic centers worldwide, NYU consistently recruits undergraduate classes of growing size and academic strength. Students come from nearly every U.S. state and 133 countries. The University is an engine of social mobility, advances a broader mission to educate globally minded graduates, fosters resilience and purpose, and prepares students to contribute meaningfully to an increasingly complex and interconnected world.
Reporting to MJ Knoll-Finn, Senior Vice President for Global Enrollment, Student Success, and Strategic Positioning, the vice president will lead NYU’s enrollment marketing and strategic communications efforts across the student lifecycle—from prospective student engagement through onboarding and into communications with enrolled students across its global network of three degree-granting portal campuses. In close partnership with the University’s central brand leadership, the Vice President will oversee audience-focused brand and benchmarking research, translating insights into disciplined, data-informed marketing and communications strategies that strengthen positioning with prospective students, support graduate and undergraduate enrollment goals, and enhance the student experience through effective onboarding and ongoing engagement.
At the minimum candidates will possess a bachelor's degree and substantial experience in marketing, communications or a related field. All applications, nominations and inquiries are invited. Applications should include, as separate documents, a CV or résumé, and a letter of interest addressing the responsibilities and requirements described in the leadership profile which can be found at www.wittkieffer.com. Review of applications has begun and will continue until an appointment has been made.
Applications, nominations, and inquiries can be directed to the WittKieffer consultants supporting this search: Robin Mamlet, Sandra Chu, and Jenna Brumleve at NYU-GEMSC@Wittkieffer.com.
In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $415,000.00 to USD $485,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis. All interested persons are encouraged to apply at all levels.
Requirements
Required Education
Master's Degree in Higher Education Administration, Business Administration, Marketing, or related field.
Preferred Education
Doctoral Degree in a related field
Required Experience
10+ years progressive leadership experience in enrollment marketing, communications, or strategic positioning within higher education or a related field. Must include demonstrated expertise in undergraduate and graduate enrollment marketing and funnel development; experience serving as a strategist for rankings and institutional positioning; and demonstrated success in cross-functional leadership and building collaborative partnerships across complex organizations.
Required Knowledge, Skills and Abilities
Proven success using data, market research, benchmarking, and competitive analysis to drive enrollment strategy and outcomes. Strong understanding of global higher education markets, enrollment trends, and student/parent decision-making. Exceptional storytelling and communication skills, with the ability to elevate institutional distinctiveness through narrative and data.
Strategic Insight: Ability to translate market research and data into forward-looking enrollment strategies. Storytelling: Skilled at crafting compelling, distinctive narratives that elevate NYU’s brand. Collaborative Leadership: Strong record of building partnerships and leading across organizational boundaries. Analytical Acumen: Expertise in benchmarking, rankings, ROI analysis, and data-driven decision-making. Global Perspective: Ability to adapt strategies to diverse cultural and market contexts. Innovation and Adaptability: Skilled at balancing long-term strategy with hands-on execution in a fast-paced environment.
