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Nexstar Media Group
Las Vegas, Nevada, United States
(on-site)
Posted
8 days ago
Nexstar Media Group
Las Vegas, Nevada, United States
(on-site)
Job Type
Full-Time
Job Function
Other / Not Listed
Strategic Account Manager. Digital
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Strategic Account Manager. Digital
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Description
Do you excel at developing results-driven marketing campaigns and delivering strategic solutions for your clients? If you're a digital marketing strategist with a strong background in sales and business development, KLAS 8 News Now, the Nexstar Media station in Las Vegas-offers an exciting opportunity to play a key role on our advertising sales team.As a Digital Strategic Account Manager, you will contribute to team goal achievement by collaborating with colleagues to develop effective, client-focused solutions. You will also identify and pursue new business opportunities and manage your own portfolio of accounts.
The compensation plan offers a competitive base salary enhanced by monthly commissions and quarterly bonus opportunities designed to reward your success.
If you're ready to elevate your career as part of a fun, goal-driven team, we'd like to connect with you.
What You'll Be Doing:
- Collaborate with sales team on digital strategy, proposal development, client service and performance reports for key accounts.
- Develop and present customized multichannel digital advertising plans. Pitch and close new accounts together with other team members.
- Prospect, develop, close, maintain and grow high-level new business to manage on your own.
- Analyze and interpret key performance metrics: CTR, CPC, CPA, ROAS, video completion rate, reach/frequency, conversions and make data driven recommendations for performance improvement.
- Develop a file of case studies to document success stories.
- Share knowledge of digital media tactics, best practices and marketing trends during training meetings.
- Assist sales management team with special projects.
What You're Good At:
- Identifying opportunities to meet client goals by utilizing the best combination of tactics.
- Discussing detailed topics with key decision makers.
- Translating strategy into execution by providing a clear plan that delivers measurable outcomes.
- Presenting insights and recommendations clearly to teammates and clients.
Required Skills & Qualifications:
- Experience with CTV, digital video advertising and CPM based campaigns is essential.
- You have sales experience in a client-facing role, preferably with an agency, media company or digital marketing organization.
- Comprehensive knowledge and practical application of digital media tactics, targeting capabilities and analytics.
- Excellent presentation skills - Ability to write, design and deliver clear and concise information in a creative and compelling format.
- Time management skills are essential to success in this role.
- You are skilled at efficiently creating sharp, polished documents in Microsoft Office including PowerPoint and Excel.
- Professional appearance is a must.
Education/Experience:
- Bachelor's degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and proven work-related experience.
- Minimum of five years of experience in a strategic role in digital advertising sales and marketing, preferably within a media company or agency.
Physical Demands & Work Environment:
This is an in-office role. The Strategic Account Manager must be able to sit, conduct telephone conversations, use email, write memos, conduct face-to-face discussions with individuals and groups, make decisions without supervision, and work indoors in environmentally controlled conditions.
EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled
Job ID: 82499233
Please refer to the company's website or job descriptions to learn more about them.
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