Description

The Senior Associate will play a pivotal role in the International Consumer Bank Sponsorships Team & Brand Marketing Team, supporting the development and execution of the overarching sponsorship strategy across International Consumer Bank markets and brands.

This position is responsible for supporting the central sponsorship strategy, scoping and evaluation of new and existing partnerships, sponsorship contracting, governance and processes, assessing new sponsorship opportunities, managing internal and external stakeholder relationships and implementing the central measurement framework and process. The role will also oversee planning of sponsorships rights and assets including ticketing and hospitality, and act as a centre of excellence for best practices and industry insights to International Consumer Bank markets and brands, collaborating closely with firmwide sponsorship teams and International Consumer Bank market and brand teams to ensure the central sponsorships strategy is effectively translated into market plans to meet objectives and help ensure the brands sponsorships and partnerships drive optimal value to the business.

Job responsibilities

• Own central sponsorship strategy and execution, including evaluation/assessment, opportunity scoping, and an effectiveness measurement framework.
• Partner with markets and brand teams to scope, evaluate, activate, implement, amplify, and report on sponsorship rights/assets.
• Manage contracts, governance, and processes, serving as an escalation point, resolving issues, and ensuring sponsorship value is delivered.
• Lead rights, assets, hospitality, and ticketing planning, including allocation and governance across ICB sponsorships.
• Operate as a sponsorship Centre of Excellence, sharing best practices/industry updates and using research/trends to refine audience-aligned activations.
• Manage stakeholders and agencies, coordinating internal/external partners, rights holders, and agencies, and supporting leadership of the central sponsorship agency team.

Required qualifications, capabilities and skills

• Demonstrable knowledge of sports marketing, sponsorship principles, and industry best practices.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience in sponsorship management, partnership marketing, or related roles.
• Strong analytical skills, data literacy, and experience with measurement frameworks.
• Proven ability to manage external agencies, internal stakeholders, and contractual/governance processes.
• Experience with rights and assets planning, ticketing, and hospitality in a corporate environment.
• Excellent project management, organizational, and collaboration skills; able to handle multiple priorities.
• Calm under pressure, proactive, and solution-oriented.
• Passion for culture drivers in sponsorships, including sports and entertainment.
• Experience in multinational organizations with central guidelines and local execution.
• Familiarity with regulated sectors is a plus.

Preferred Qualifications, Capabilities, and Skills

• Experience in multinational organizations with central guidelines and local execution.
• Familiarity with regulated sectors is a plus.

About Us

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About the Team

\n Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we're setting our businesses, clients, customers and employees up for success. \n
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\n Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer. \n