Description

Posting Details

Posting Number

S14959P

Working Title

Social Media Professional I

Department

Warnell-Sch Forestry & Nat Res

About the University of Georgia

Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state's flagship university (https://www.uga.edu/). The proof is in our more than 240 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly established School of Medicine.

About the College/Unit/Department

College/Unit/Department website

Posting Type

External

Retirement Plan

TRS or ORP

Employment Type

Employee

Benefits Eligibility

Benefits Eligible

Full/Part time

Full Time

Work Schedule

Additional Schedule Information

This position may require evening meetings, occasional weekend work, and travel for events and content capture. A valid driver's license is needed. Reimbursement for approved business travel will be provided.

Advertised Salary

Commensurate with experience

Posting Date

04/06/2026

Open until filled

Yes

Closing Date

Proposed Starting Date

06/01/2026

Special Instructions to Applicants

Location of Vacancy

Athens Area

EEO Policy Statement

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

USG Core Values Statement

The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.

Position Information

Classification Title

Social Media Professional I

FLSA

Exempt

FTE

1.00

Minimum Qualifications

Bachelor's degree in a related field or equivalent

Preferred Qualifications

• 1-2 years of experience in higher education, science communication, or a related field.

• Familiarity with UGA brand standards and campus culture.

• Photography and/or video production experience.
• Bachelor's degree in communications, marketing, journalism, natural resources, or a related field.

• Demonstrated experience creating digital and print content for marketing, communications, or recruitment.

• Excellent written, visual, and verbal communication skills.

• Ability to manage multiple projects and deadlines with strong attention to detail.

Position Summary

The Social Media Professional I supports communications and marketing efforts for the Warnell School of Forestry & Natural Resources by developing and executing digital strategies that increase awareness of the school's academic programs, research, outreach, and student experiences. Working under the direction of the Director of Communications, this position manages Warnell's social media presence and contributes to broader digital communications initiatives that strengthen the school's visibility, support undergraduate recruitment, and enhance engagement with key audiences.

This role plans and produces content for social media and other digital platforms, including managing the social media content calendar, drafting and editing copy, capturing photos and videos from classes, field experiences, and events, and supporting integrated marketing campaigns. The position will also occasionally assist with the development of web and print materials that promote Warnell's programs, initiatives, and community impact.

The position collaborates with faculty, staff, students, alumni, and campus partners to identify storytelling opportunities and translate complex academic programs, research, and outreach activities into accessible and engaging communications. Success in this role requires strong writing and storytelling skills, creativity, attention to detail, and the ability to plan and execute digital communications that build engagement, highlight student experiences, and strengthen Warnell's brand.

Knowledge, Skills, Abilities and/or Competencies

• Bachelor's degree in communications, marketing, journalism, natural resources, or a related field.
• Demonstrated experience creating digital and print content for marketing, communications, or recruitment.
• Excellent written, visual, and verbal communication skills.
• Ability to manage multiple projects and deadlines with strong attention to detail.
• Proficiency with design and publishing tools (e.g., Canva, Adobe Creative Suite).
• Knowledge of SEO , analytics, and digital advertising strategies.

Physical Demands

This position may require evening meetings, occasional weekend work, and travel for events and content capture. A valid driver's license is required. Reimbursement for approved business travel will be provided.

Is driving a responsibility of this position?

Yes

Is this a Position of Trust?

No

Does this position have operation, access, or control of financial resources?

No

Does this position require a P-Card?

No

Is having a P-Card an essential function of this position?

No

Does this position have direct interaction or care of children under the age of 18 or direct patient care?

No

Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications)

No

Credit and P-Card policy

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Background Investigation Policy

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.

Duties/Responsibilities

Duties/Responsibilities

Coordinate and Execute Social Media Strategy and Day-to-Day

• Plan, create, publish, and monitor social media content aligned with Warnell's communications strategy.
• Manage Warnell's social media calendar and maintain consistent posting across Facebook, Instagram, LinkedIn, and other relevant platforms.
• Ensure institutional brand and communications guidelines are applied consistently across social media accounts, including logos, hashtags, tagging, and account information.
• Create and edit platform-appropriate content, including graphics, short-form video, reels, carousels, and stories.
• Capture and produce social media content through photography, videography, and short-form video editing.
• Manage community engagement across platforms by responding to messages and comments, coordinating collaborations, and monitoring user-generated content.
• Monitor performance using analytics tools, establish baseline metrics and engagement goals, and adjust strategies to improve audience growth and engagement.
• Support growth in followers and audience reach through organic strategies and targeted paid campaigns.
• Provide social media coverage of events, classes, and other storytelling opportunities.
• Stay current with emerging social media tools, technologies, and trends to increase awareness and engagement.
• Support social media responsibilities during emergency communications situations.
• Maintain a library of visual and written assets for ongoing use in campaigns and publications.

Percentage of time

50

Duties/Responsibilities

Outreach and Collaboration

• Collaborate regularly with the Director of Communications, Dean, and Warnell leadership to identify priorities, shape initiatives, and align communications with the school's strategic goals.
• Partner with the Undergraduate Student Recruitment & Outreach Coordinator, Graduate Program Coordinator, student services staff, and the Associate Deans for Research and Outreach to ensure consistent messaging and maximize outreach opportunities.
• Coordinate with the Warnell Recruitment & Outreach Coordinator to promote student engagement through the Student Ambassadors program, including student-led digital takeovers.
• Participate in events and meetings to build relationships with faculty, staff, students, and alumni.
• Collaborate with creative and communications teams across campus to amplify messaging and strengthen partnerships with other colleges and schools.
• Provide consultation and guidance to colleagues on social media best practices and tools.
• Implement engagement tactics such as student takeovers, polls, and Q&A campaigns.
• Attend courses, labs, and student events (e.g., First-Year Odyssey, Day on the Lawn, recruitment fairs) to capture photography, video, and student interviews.
• Coordinate with faculty and staff to identify and secure opportunities for content capture.

Percentage of time

25

Duties/Responsibilities

Project Management

• Manage communications projects using project management software, including milestone tracking and status reporting to ensure timely delivery.
• Utilize social media management platforms (e.g., Hootsuite, Bitly, LinkTree) to schedule posts, monitor engagement, and analyze performance.
• Partner with third-party vendors to support targeted digital advertising and paid media campaigns.

Percentage of time

15

Duties/Responsibilities

Other Duties as Assigned

• Perform additional communications and marketing duties as assigned.

Percentage of time

10

Contact Information

Recruitment Contact

Contact Details

For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Recruitment Contact Name

Aubrey Pawlikowski

Recruitment Contact Email

Aubrey.Pawlikowski@uga.edu

Recruitment Contact Phone

Posting Specific Questions

Required fields are indicated with an asterisk (*).

1. * Do you have a valid Driver's license?
   • YES
   • NO

Applicant Documents

Required Documents

1. Resume/CV
2. List of References with Contact Information

Optional Documents

1. Cover Letter
2. Unofficial Transcripts
3. Unofficial Letters of Recommendation