Description

Job Description

NEOBiz Product Manager will support Head of Products to develop strategic plans to make Mashreq NEOBiz a leading player in Digital Business Banking. He or she is primarily responsible for:

Digital Product Proposition & Innovation

• Identify and develop new digital product ideas aligned with customer needs, business strategy, and market dynamics.
• Conduct market research, analyze competitive offerings, and leverage customer insights to shape high-impact proposition
• Process & Operational Control - Ensure that all processes pertaining to NEOBiz are streamlined and adequate controls at all times and Identify opportunities to digitize & automate processes
• Campaign & Offers - Manage the P&L for NEOBiz Product and run campaigns/offers for balance growth, new acquisition, attrition control. Track different metrics to ensure that the business achieves profitable growth round the year

NTB Growth & Digital Acquisition Strategy

• Define and execute digital-led acquisition strategies to drive new-to-bank customer growth.
• Collaborate with Marketing to develop digital campaign briefs, messaging strategies, and channel plans.
• Monitor performance and contribution from third-party channels, including referral platforms, business introducers (BI), and aggregators. Track volume, approval rate, conversion rate, and overall channel performance

Journey Management - Onboarding & Servicing

• Map and improve end-to-end digital customer journeys, focusing on acquisition (onboarding) and lifecycle (servicing).
• NEOBiz Product Manager will support Head of Products to develop strategic plans to make Mashreq NEOBiz a leading player in Digital Business Banking. He or she is primarily responsible for:
  
  Digital Product Proposition & Innovation
  
  • Identify and develop new digital product ideas aligned with customer needs, business strategy, and market dynamics.
  • Conduct market research, analyze competitive offerings, and leverage customer insights to shape high-impact proposition
  • Process & Operational Control - Ensure that all processes pertaining to NEOBiz are streamlined and adequate controls at all times and Identify opportunities to digitize & automate processes
  • Campaign & Offers - Manage the P&L for NEOBiz Product and run campaigns/offers for balance growth, new acquisition, attrition control. Track different metrics to ensure that the business achieves profitable growth round the year
  
  NTB Growth & Digital Acquisition Strategy
  
  • Define and execute digital-led acquisition strategies to drive new-to-bank customer growth.
  • Collaborate with Marketing to develop digital campaign briefs, messaging strategies, and channel plans.
  • Monitor performance and contribution from third-party channels, including referral platforms, business introducers (BI), and aggregators. Track volume, approval rate, conversion rate, and overall channel performance
  
  
  Journey Management - Onboarding & Servicing
  
  • Map and improve end-to-end digital customer journeys, focusing on acquisition (onboarding) and lifecycle (servicing).
  • Partner with UX, tech, and operations to deliver seamless, intuitive digital flows with high NPS and low drop-off rates.
  • Leverage automation, self-serve, and personalization to enhance digital experiences and reduce operational costs.
  
  Cross-functional Delivery & Stakeholder Management
  
  • Work with internal stakeholders including Technology, Finance, Fraud, Legal, Compliance and operations to deliver product and marketing initiatives.
  • Lead delivery sprints and go-to-market plans for new product features or enhancements.
  • Act as the central point of contact for proposition performance, marketing alignment, and customer experience.
  
  Key Skills & Experience
  
  • MBA/Master's Degree in finance, marketing or related field
  • Experience in product management, digital proposition, or portfolio roles - ideally in banking, fintech, or a digital-first business
  • Strong understanding of digital marketing tactics, tools, and channels, including experience in customer acquisition and funnel optimization.
  • Excellent communication, stakeholder engagement, and cross-functional leadership skills.