Description

  
Nature of the Position: 

The Multimedia Content Producer serves as ASLA’s lead,in-house visualstorytellerand production engine. This is a high-impact, execution-focused role responsible for the capture and craft of compelling video content that elevates the landscape architecture profession. Working as a central content feeder for the Society, this position develops high-quality visual assets that support ASLA’smission-driven visual storytellingforpublic relations, outreach,advocacy, marketing, and member engagement goals. 
 
Working acrossdepartments and with ASLA chapters, this rolebrings the Society’s mission, values, and impact to life through dynamic, high-quality video content for web, social media, and live events. 
 
This is a hands-on production role with creative freedom and high visibility. The ideal candidate is a collaborative content creator who can spota great story, capture it with care, and shape it into engaging visual narratives that resonate across audiences. 
 

Responsibilities: 

Content Creation& Storytelling

•  Develop short- and long-form video content that highlights ASLA programs, initiatives, members, and events.
• Serve asprimary producer and editorfor video-based communications.
• Collaborateacross the organizationto align video content with campaigns, audience needs, and brand voice.
• Supportthe development of a multi-year multimedia content strategy thatelevatesASLA’s strategic plan and national voice. 

 
Production & Editing 

• Plan and execute all stages of video production: concept development, scripting, filming, audio, editing, motion graphics, captioning, and final delivery.
• Film on-site at ASLA headquarters, ASLA events (e.g., annual conference), andoccasionallyin the field with members or partners.Occasional travelrequired.
• Proactivelyidentifyand capture "bonus" content during primary shoots to maximize asset utility for social media and PR.
• Manage and maintain ASLA’s video equipment and production workflows, ensuringhigh standardsfor lighting, audio, editing, and technical execution.
• Ensure all video content meets accessibility standards and isoptimizedfor digital platforms. 

 
Project & Vendor Support 

• Assistin the coordination and review of video work contracted to external vendors or creative partners.
• Ensure that externally produced videos meet ASLA’s visual, narrative, and technical standards.
• Serve as a point of contact for vendor collaboration and feedback. 

 
Cross-Team Collaboration 

• Work with staff across departments—including Government Affairs, Member & Chapter Services, Education, and Development—to bring their stories to life visually. 
• Provide strategic and technical guidance to staff and chapters on video planning and execution.
• Assistin creating templates or guides to support consistent video use across ASLA and its chapters. 
  
  

Requirements

Preferred Background / Experience 

Education: 

BA/BS in journalism, film/media production, communications, or a related field. 
 

Skills: 

• Proven ability to produce high-quality, emotionally resonant video content from concept to completion.
• Strong cinematography, lighting, and editing skills using Adobe Premiere Pro, After Effects, or similar tools.
• Collaborative approach and excellent communication skills.Understanding ofbrand consistency, video analytics, and visual narrative structure.
• Familiarity with accessibility standards and platform-specific video optimization (e.g., vertical, captioned, mobile-optimized) is strongly preferred. 
   

Experience: 

• Minimum5years of professional video production experience in journalism, nonprofit/association communications, or branded storytelling.
• Experience working within a cross-functional communications and marketing environment is strongly desired.
• Prior experience managing or reviewing external creative projects is a plus.
• Familiarity with design, sustainability, or advocacy-related topics is beneficial but notrequired.