Description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WJHG:

Imagine working in a place where most people travel to for vacation. That's what you'll find at the WJHG-TV/NBC and WECP-TV/CBS Affiliate in Panama City Beach, Florida! The area is home to a booming tourism industry, local military bases, and a rapidly growing local economy. WJHG/WECP prides itself on being a leader not only in news but also in serving the local community, with a strong presence at local events. Our mission is to cover news that digs deeper and holds true to solid journalistic ethics and to offer businesses the best options to market their products and services, including a full-service digital marketing department. Our number one rated award-winning team is all about leadership and growth, and we stay on top of the latest technical advances. Join our fast-paced team and enjoy a laid-back lifestyle at WJHG/WECP in beautiful Panama City Beach.

Job Summary/Description:

Join WJHG as a Media Executive, where initiative, independence, and competitive drive thrive in a fast-paced media sales environment. We're hiring a high-energy creative individual to sell innovative marketing solutions across our digital and broadcast platforms while helping clients grow their business. Whether launching your sales career or seeking your next challenge, we want persistent, creative professionals determined to win and help us expand our market share!

Duties/Responsibilities include, but are not limited to:

Position Type: Outside Sales
Market: Panama City, FL Designated Market Area (DMA)
Location: Panama City, FL

Sales Development & Revenue Growth
- Drive Revenue Growth - Achieve television and digital revenue goals set by the company through strategic development of new accounts and relationship building across the Panama City DMA, which includes nine Florida counties: Bay, Calhoun, Franklin, Gulf, Holmes, Jackson, Liberty, Walton, and Washington.
- Research & Generate Leads - Identify market opportunities, generate and follow through on sales leads (both warm and cold), and actively manage a pipeline of potential revenue that keeps your business flowing throughout the DMA territory.
- Own the Full Sales Cycle - Lead the complete sales journey from prospect discovery through close, meeting new business revenue and budget goals with persistence and excellence.

Client-Facing & Campaign Development
- Get Out in the Field - As an outside sales representative, you'll split your time between the field and our WJHG office, giving you the best of both worlds. Drive your own vehicle throughout the Panama City DMA, meeting clients face-to-face across our nine-county market, building strong community relationships, and enjoying schedule flexibility that balances in-office collaboration with client-facing time. This hybrid approach lets you manage your day strategically while staying connected with your team and supporting the station's mission.
- Create & Sell Campaigns - Design, write, and present compelling advertising campaigns and marketing presentations while providing continuous, exceptional service to advertising agencies and direct accounts.
- Provide Consultative Solutions - Assess advertisers' marketing needs, develop customized proposals and presentations that demonstrate how WJHG can fulfill those needs through multi-media campaigns, creative commercial concepts, and promotional events.
- Be a Marketing Expert - Provide expert insights, recommendations, and consultancy to build productive, long-lasting relationships that become partnerships.
- Present with Impact - Deliver persuasive presentations to advertisers' key decision-makers in both written and visual formats that drive buying decisions.

Relationship & Account Management
- Build Relationships - Maintain positive, collaborative relationships with clients and station personnel to ensure long-term partnerships and success.
- Deliver Excellence - Manage client-chosen solutions and provide outstanding customer service that exceeds expectations.
- Manage Your Pipeline - Maintain a consistent, healthy pipeline with strong velocity; forecast with accuracy monthly; and manage your book of sales revenue for retention and growth.
- Market Knowledge & Analytics
- Stay Market-Savvy - Maintain a comprehensive understanding of local market ratings, competitive media landscape, station strengths, industry trends, and product knowledge across the Panama City DMA.
- Forecast & Plan - Provide management with timely and accurate monthly, quarterly, and annual budget forecasts to support strategic planning.
- Create Reports - Develop reports as needed to track progress, insights, and client information.

Tools & Internal Collaboration
- Leverage Technology - Master business systems and tools to manage client campaigns effectively, including CRM and client management software. Stay organized, efficient, and proactive in tracking client success and campaign performance.
- Collaborate Internally - Communicate and collaborate effectively across all WJHG departments and support staff to ensure seamless service and support.
- Support the Team - Perform other job-related duties as assigned to support organizational goals.

Qualifications/Requirements:

- Education - Bachelor's degree preferred but not required.
- Sales Experience - Minimum 2 years of professional sales experience OR a background or education in Business/Marketing. Local media sales experience is highly preferred, but we provide comprehensive training resources to help the right individual get up to speed quickly on selling multi-platform media products.
- Communication Skills- Excellent writing and verbal communication abilities with demonstrated capability in presentations, persuasion, and effectively conveying ideas to diverse audiences.
- Time Management & Organization - Ability to manage your time effectively, prioritize tasks, and meet deadlines without constant supervision. Must possess excellent time management and organizational skills.
- Problem-Solving & Creativity - Ability to use creativity to solve problems and develop innovative solutions in a fast-paced environment while remaining organized and solutions-focused.
- Campaign Development & Leadership - Ability to develop campaigns and motivate others to support organizational goals.
- Client Understanding - A genuine desire to understand your clients and their businesses. Ability to work independently while thriving in a collaborative team environment.
- Digital Product Experience - Experience selling digital products and strategies, including audience targeting, social media, PPC, and SEO, is preferred.

If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WJHG-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.